Humanizing Healthcare Through Creator Voices
TELYRX.COM
The healthcare system is often complex and difficult to navigate, making trust and relatability essential. We partner with creators who authentically reflect our customer personas, individuals with real healthcare experiences and stories, to build credibility, foster connection, and make our messaging more human and accessible.
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Partnering with Creators Who Mirror Real Life
Our creator strategy prioritized authenticity and audience alignment over broad reach. We partnered with influencers who reflected key customer personas, including household managers, travelers, and chronic care consumers. Matt & Grace, travel vloggers and new parents with a highly engaged audience, created lifestyle-driven content around preparing for a camping trip with their newborn, seamlessly integrating TelyRx into an everyday family experience.
Finding Humor in Healthcare Headaches
Healthcare frustrations are deeply relatable, which makes humor a powerful storytelling tool in our creator strategy. We partnered with comedic content creator Becca Bastos to create playful content that poked fun at the common headaches consumers experience with pharmacies and prescription access. What began as an organic brand awareness campaign was later scaled into paid social, generating approximately 183 conversions.
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The Power of White
Coat Credibility
Consumer skepticism was one of the biggest barriers to conversion, particularly within the healthcare space. To strengthen trust and credibility, I helped develop a white coat content strategy focused on partnerships with healthcare professionals who could authentically validate the platform. A paid Instagram campaign with Dr. Jess generated 888 conversions within one month, reinforcing the impact of expert-led content in influencing purchase behavior and reducing hesitation.
Tapping Into Culture Through Trend-Driven Content
To connect with audiences in a way that felt organic to our partners' social platforms, we partnered with Toni Breidinger on a trend-driven “What’s in My Race Day Bag?” Reel. The content blended her lifestyle with subtle product integration, allowing the brand to show up in a way that felt authentic and native to the audience’s feed.
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