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THE MUSEUM OF FINE ARTS, HOUSTON

Events & Activations

Supported clients with shaping their events to create memorable and unique experiences. Found unique ways to engage our audience with our artwork and gallery spaces.

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Art Crowd Silent Disco

Summer 2025

Conceptualized and produced MFAH’s first Silent Disco inside the Floating World exhibition to reenergize Art Crowd, the museum’s young professionals group. Partnered with local house DJ Rick Arter and created social content to generate buzz and attract new audiences. The event sold out, generating over $5,000 in ticket sales (3× typical revenue), with the majority of attendees being non-members.

July - October 2023

Lotería at MFAH Fall Festival

Collaborated with the Graphics and Learning & Interpretation departments to develop a Lotería-themed scavenger hunt, inspired by pieces from the museum’s permanent collection, in partnership with HEB. The event attracted 1,300 visitors and increased gallery attendance by 40%. Its success led to the addition of Lotería Game Nights as a regular feature in the museum’s programming.

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Exhibition Inspired Spotify Playlists

Started in 2023

Launched MFAH’s Spotify presence by collaborating with curators to create exhibition-inspired playlists after observing visitors listening to music while exploring the galleries. The initiative extended the museum experience beyond the galleries, allowing audiences to carry a piece of the exhibition with them. The Multiplicity playlist alone generated 800+ saves.

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@ Ariana Razavi 2024 Designed by Wix.com

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