TelyRx x Super Fair Art Fair
TELYRX.COM
TelyRx partnered with SuperFair Art Fair to support artists and freelancers, communities that often face barriers to healthcare access. Inspired by the belief that healthcare should come at the speed of inspiration, the activation blended creativity, culture, and community into one immersive brand experience.
Designing an Experience That Stood Out
To establish a distinctive presence at SuperFair Art Fair, TelyRx developed a pop art lounge experience that blended healthcare accessibility with interactive storytelling. From branded giveaways and interactive bingo to a community story wall built around personal healthcare experiences, the activation encouraged meaningful audience participation while positioning the brand in a fresh, approachable, and memorable way.
From Art Direction to Execution
I led the creative direction of the activation from ideation through execution, partnering closely with graphic designers to develop the visual identity, merchandise, and environmental signage. Inspired by the bold visual storytelling of Andy Warhol, Roy Lichtenstein, and Takashi Murakami, the creative approach leaned into playful, pop-inspired aesthetics that felt both culturally relevant and memorable. Given Roy Lichtenstein’s connection to the National Gallery of Art, incorporating references to his work helped ground the activation within the local art landscape.
